Promotion Forecasting

Does your business aim to go from ‘good’ to ‘great’ planning by integrating supply chain with other business functions? Perhaps you work in a dynamic consumer industry whose market leadership depends heavily on being able to strike the most profitable balance between promotions activity and supply chain service delivery. This can seem like an impossible task due to the traditional skills and process gaps between marketing and supply chain. Marketing people are great at conceiving of and running promotions that consumers want, but less good at analyzing their effectiveness and impact on other business processes. Supply chain people often do a great job analyzing data to optimize their own assets and processes, but these don’t always map to demand fluctuations driven by consumer marketing...

DOWNLOAD NOW
Promotion-Forecasting.jpg

COMPLETE THE FORM BELOW TO DOWNLOAD